About Us
Discover COACH HCM: An Integrated Human Capital Management Platform
COACH HCM (Human Capital Management) is an integrated HR software platform developed by Puumsoft Co., Ltd., a Thailand-based software company with over 26 years of experience in HR technology. We specialize in developing flexible HR solutions that address the evolving needs of organizations and support human resource management practices in Thailand.
We believe effective human resource management starts with connected data and streamlined processes. COACH HCM is designed to help organizations manage their HR operations more efficiently, from employee information, time attendance, and payroll to performance management and employee development.
By bringing essential HR processes together on a single platform, COACH HCM helps reduce repetitive administrative tasks, improve data consistency, and enable HR teams and business leaders to make more informed, data-driven decisions.
Comprehensive HR Solutions for Modern Organizations
COACH HCM provides a range of HR software solutions designed to support everyday HR operations, talent development, and workforce analytics. Organizations can select solutions that best align with their business requirements, operational structures, and long-term goals.
HRM (Human Resource Management): Manage core HR processes, including employee information, organizational structures, time attendance, leave management, employee benefits, and approval workflows.
HRD (Human Resource Development): Support employee performance management, competency assessments, training and development, skills enhancement, and career path planning.
Payroll Management: Streamline payroll calculations, earnings and deductions, tax-related calculations, and other payroll processes relevant to organizations operating in Thailand.
Recruitment & Applicant Tracking System (ATS): Manage recruitment workflows, from applicant information and application tracking to candidate evaluation and interview coordination.
HR Analytics & Dashboard: Bring workforce data together through dashboards and reporting tools, helping HR professionals and business leaders monitor key workforce indicators, identify trends, and make informed decisions.
AI-Powered HR with AIRA: Explore AI-assisted capabilities designed to support selected HR processes, such as applicant information processing and HR data analysis. Availability and functionality depend on the features and services implemented.
Who Is COACH HCM Designed For?
COACH HCM is designed for medium to large organizations, including businesses with multiple departments, legal entities, or complex HR operations that require connected workforce data and efficient collaboration among HR teams, employees, and management.
With flexible solutions and a strong understanding of HR practices in Thailand, COACH HCM focuses on addressing real business needs while prioritizing data security, operational efficiency, and the ability to support organizational growth.
Our goal goes beyond providing HR software. We strive to be a trusted technology partner, helping organizations manage and develop their people more effectively while supporting sustainable business growth.
Explore our COACH HCM HR Solutions to learn more about how our platform can support your organization.
COACH Principle
"We drive our organization forward with innovation and high standards, ensuring continuous progress and stability to deliver reliable and sustainable solutions for our customers."
Arporna Paul Sribhibhadh
Chief Executive Officer, Puumsoft Co., Ltd.
COACH Principle
"Our customers have the right to prestige, secure and innovative HR solutions"
Rames Gantanant
Chief Operating Officer, Puumsoft Co., Ltd.
WHY COACH HCM?
COACH HCM, with over 26 years of experience, provides tailored HR solutions to help clients achieve their business goals in the digital era, trusted by leading organizations.
Major Achievement in 2024
In 2024, COACH HCM successfully replaced SAP SuccessFactors for a leading organization, transforming HR operations with a flexible, AI-driven cloud solution. Overcoming legacy system limitations, we enhanced talent management, automation, and real-time analytics. A seamless migration strategy ensured efficiency, security, and cost reduction, reinforcing our leadership in HR Digital Transformation.
Our commitment to customer satisfaction
COACH HCM ensures a fast, transparent, and customer-focused complaint resolution process. Our support team prioritizes issues, responds within 24 hours, and works toward swift resolutions. For critical cases, we conduct root cause analysis to prevent recurrence. Continuous client feedback helps us improve, reinforcing trust through effective and lasting solutions.
Our commitment to sustainability
COACH HCM integrates ESG (Environmental, Social, and Governance) principles into our HR Software solutions to drive sustainable growth. We support Paperless HR, minimizing resource consumption through digital processes, and leverage eco-friendly cloud solutions to enhance energy efficiency. Additionally, we uphold transparent and ethical governance while promoting social responsibility, ensuring long-term, sustainable success for organizations.
How do we handle your data?
Our company employs robust logical, access, and technical controls to ensure the proper handling of customer’s data with the highest standards of security and compliance. We implement role-based access control (RBAC), multi-factor authentication (MFA), and least privilege principles to restrict unauthorized access. Data is encrypted at rest and in transit using industry-leading standards. Our intrusion detection, audit logging, and real-time monitoring proactively mitigate risks. Additionally, we adhere to ISO27001 ISO27701 ISO27017 and ISO29110 ensuring data integrity and confidentiality. Regular security audits, employee training, and incident response plans further strengthen our commitment to protecting customer’s data.
Security and Governance
Protect your employee data with confidence through globally recognized security standards ISO27001, ISO27701, ISO27017 and ISO29110. Our platform ensures robust Information Security, Privacy Management, and Secure Software Development. With advanced encryption and Single Sign-On (SSO) support, your data stays safe, private, and fully compliant at every level.
Meet Our Leadership Team
Our leadership team is dedicated to transforming the future of COACH Human Capital Management (COACH HCM) through innovation and expertise. With a shared vision and a passion for driving positive change, they lead our company to deliver cutting-edge solutions that empower organizations to manage their workforce more effectively and strategically.
“Empowering People, Driving Success.”
Chief Operating Officer
Rames Gantanant
“Innovation in action, excellence in execution.”
Chief Product Officer
Assaya Chaiyakul
“Empowering ideas, elevating experiences.”
Head of Product Technology
Phopsak Chatumong
“Innovating technology, empowering growth.”
Head of Consulting and Implementation
Wanida Homjan
“Simplifying HR complexity for a smarter, more agile organization.”