AI-Powered HR with AIRA
Transform HR with the Power of AI
Empower your HR team with AIRA, an AI assistant designed for modern HR—from recruitment, resume screening, and candidate matching to performance management, HR analytics, and employee development. Work faster, improve accuracy, and make smarter HR decisions with AI.
AIRA: Your Intelligent AI Assistant for HR
Enhance HR efficiency with AIRA, an AI assistant that understands your organization and helps HR teams work faster, improve accuracy, and make better decisions.
AIRA AI Features
AI-powered features designed to support HR across the employee lifecycle.
Recruitment AI
Streamline recruitment and candidate management with AI.
Performance AI
Analyze employee performance and provide actionable insights.
Knowledge AI
Find HR information, policies, and organizational knowledge instantly with AI.
AI Resume Screening
Automatically analyze and screen candidate resumes.
AI Performance Summary
Summarize performance results and KPI insights.
AI Knowledge Assistant
Find HR information and organizational knowledge instantly.
AI Candidate Matching
Match candidates with the right jobs using AI.
AI Feedback Assistant
Create clear and effective employee feedback.
AI Report Insights
Turn HR data into actionable business insights.
AI Job Description
Create clear and effective job descriptions quickly with AI.
AI Development Plan (IDP)
Recommend personalized employee development plans.
AI Test & Form Builder
Create tests and assessment forms instantly with AI.
Why AIRA AI?
Faster
Reduce repetitive HR tasks and work more efficiently.
More Accurate
Use AI-powered insights to support better HR decisions.
Secure
Support data protection with PDPA and ISO/IEC standards.
More Efficient
Boost HR productivity with AI-powered capabilities.
AI Recruitment & Applicant Tracking System (ATS)
Streamline your entire recruitment process with an Applicant Tracking System (ATS) enhanced by AI. Manage candidates, screen resumes, match talent to the right positions, schedule interviews, and track every stage of the hiring process in one platform.
Manage the Entire Recruitment Process
From job requisitions and job postings to resume screening, interviews, offers, and onboarding, COACH HCM helps HR manage every stage of recruitment in one connected workflow.
Hiring
Send job offers and complete the hiring process.
Evaluation
Score and evaluate candidates.
Interview
Schedule candidate interviews
Resume Screening
Screen candidates based on job requirements.
Resume Parsing
Extract resume data with AI.
Application
Collect candidate profiles and resumes online.
Job Posting
Publish job openings across multiple channels.
Find the Right Candidates Faster with AI Candidate Matching
AIRA analyzes candidate profiles, skills, and experience against job requirements to generate an AI Matching Score, helping HR identify suitable candidates faster and make more informed hiring decisions.
Gain a clearer view of your workforce with real-time HR analytics and AI-powered insights.
Turn HR Data into Actionable Insights with AI
Transform HR data into meaningful insights with AI-powered analytics. AIRA helps HR teams analyze workforce data, identify key trends, and support faster, data-driven decision-making.
Seamless Integration with Your HR Ecosystem
COACH
Core HR
LINE OA
Microsoft 365
Google
Calendar
Microsoft
Teams
Zoom
SSO/API
Connect COACH HCM with the tools your organization already uses, including Microsoft 365, Google Workspace, Microsoft Teams, Zoom, LINE OA, SSO, and REST APIs for a more connected HR experience.
COACH HCM helps organizations protect sensitive HR and employee data with enterprise-grade security, access control, encryption, audit logs, and security monitoring.
Enterprise-Grade Security for HR Data
ISO/IEC
27001
ISO/IEC
27701
PDPA
Data Encryption
Access Control
Audit
Log
Security
Monitoring
Trusted by Leading Organizations

















































































Ready to Transform HR with AI-Powered HR?
Discover how AIRA can help your HR team reduce repetitive tasks, gain actionable insights, and make faster, more informed decisions with AI.
What is AI for HR and how does it help HR teams?
AI for HR refers to the use of artificial intelligence to improve human resource processes such as recruitment, HR analytics, performance management, and employee development. It helps reduce repetitive tasks, improve efficiency, and support better HR decision-making.
How can AIRA support HR teams?
AIRA is an AI assistant for HR that supports multiple HR processes, including Recruitment, Resume Parsing, Candidate Matching, Performance, HR Analytics, employee development planning, and organizational knowledge search.
How can AI support employee performance and development?
AI can summarize and analyze employee performance data, helping HR and managers identify strengths and development opportunities. It can also recommend Individual Development Plans (IDPs) tailored to each employee.
What is an Applicant Tracking System (ATS)?
An Applicant Tracking System (ATS) is a recruitment system that manages the entire hiring process, from job requisitions and job postings to applications, resume screening, interviews, candidate tracking, and job offers. It helps HR and recruitment teams work faster, stay organized, and reduce administrative tasks.
How does an ATS help HR teams?
An ATS helps streamline recruitment by bringing key hiring activities into one system, including automated resume screening, Candidate Pipeline management, interview scheduling, and recruitment analytics. This helps HR teams make faster and more informed hiring decisions.
What is AI Resume Parsing?
AI Resume Parsing uses artificial intelligence to read, analyze, and extract key information from resumes, such as candidate details, work experience, skills, education, and qualifications. The information can then be automatically structured within the ATS, reducing manual data entry and errors.
How does AI Candidate Matching work?
AI Candidate Matching compares candidate qualifications with job requirements, including skills, experience, education, and other relevant criteria. It generates a Matching Score to help recruiters identify suitable candidates faster and more efficiently.
Does the ATS support PDPA compliance?
An ATS should support the appropriate management of personal data in accordance with PDPA requirements through controls such as Access Control, Data Encryption, Audit Logs, and other data security measures to help organizations manage candidate information appropriately.
What types of organizations can benefit from an ATS?
An ATS can support organizations of various sizes, from SMEs to large enterprises, particularly those with ongoing recruitment needs, multiple job openings or locations, high application volumes, or a need to improve recruitment efficiency.
Can the ATS integrate with HRM and HRD systems?
Yes. An ATS can integrate with HRM (Human Resource Management) and HRD (Human Resource Development) systems to transfer hired candidate data into employee processes, from onboarding and employee data management to performance management and employee development. This creates a connected HR experience throughout the Employee Lifecycle.