Coach HCM

AI-Powered HR with AIRA

Transform HR with the Power of AI

Empower your HR team with AIRA, an AI assistant designed for modern HR—from recruitment, resume screening, and candidate matching to performance management, HR analytics, and employee development. Work faster, improve accuracy, and make smarter HR decisions with AI.

AIRA-Assistant

AIRA: Your Intelligent AI Assistant for HR

Enhance HR efficiency with AIRA, an AI assistant that understands your organization and helps HR teams work faster, improve accuracy, and make better decisions.

AIRA-Analysis

AIRA AI Features

AI-powered features designed to support HR across the employee lifecycle.

Recruitment AI

Recruitment AI
Streamline recruitment and candidate management with AI.

Performance AI

Performance AI
Analyze employee performance and provide actionable insights.

Knowledge AI

Knowledge AI
Find HR information, policies, and organizational knowledge instantly with AI.

AI คัดกรอง Resume

AI Resume Screening

Automatically analyze and screen candidate resumes.

AI สรุปการประเมิน

AI Performance Summary

Summarize performance results and KPI insights.

AI ผู้ช่วยค้นหาความรู้

AI Knowledge Assistant

Find HR information and organizational knowledge instantly.

AI จับคู่ผู้สมัครกับงาน

AI Candidate Matching

Match candidates with the right jobs using AI.

AI ช่วยเขียน Feedback

AI Feedback Assistant

Create clear and effective employee feedback.

AI วิเคราะห์รายงาน

AI Report Insights

Turn HR data into actionable business insights.

AI สร้าง Job Description

AI Job Description

Create clear and effective job descriptions quickly with AI.

AI แนะนำแผนพัฒนา IDP

AI Development Plan (IDP)

Recommend personalized employee development plans.

AI Test & Form Builder

Create tests and assessment forms instantly with AI.

Why AIRA AI?

Faster

Faster

Reduce repetitive HR tasks and work more efficiently.

Smarter

More Accurate

Use AI-powered insights to support better HR decisions.

Security

Secure

Support data protection with PDPA and ISO/IEC standards.

Productivity

More Efficient

Boost HR productivity with AI-powered capabilities.

AI Recruitment & Applicant Tracking System (ATS)

Streamline your entire recruitment process with an Applicant Tracking System (ATS) enhanced by AI. Manage candidates, screen resumes, match talent to the right positions, schedule interviews, and track every stage of the hiring process in one platform.

Manage the Entire Recruitment Process

From job requisitions and job postings to resume screening, interviews, offers, and onboarding, COACH HCM helps HR manage every stage of recruitment in one connected workflow.

จ้างงาน

Hiring

Send job offers and complete the hiring process.

ประเมินผล

Evaluation

Score and evaluate candidates.

สัมภาษณ์

Interview

Schedule candidate interviews

Resume-Parsing

Resume Screening

Screen candidates based on job requirements.

Resume-Parsing

Resume Parsing

Extract resume data with AI.

รับสมัคร

Application

Collect candidate profiles and resumes online.

ประกาศรับสมัครงาน

Job Posting

Publish job openings across multiple channels.

Find the Right Candidates Faster with AI Candidate Matching

AIRA analyzes candidate profiles, skills, and experience against job requirements to generate an AI Matching Score, helping HR identify suitable candidates faster and make more informed hiring decisions.

ระบบสรรหาบุคลากร (ATS)

Gain a clearer view of your workforce with real-time HR analytics and AI-powered insights.

Turn HR Data into Actionable Insights with AI

Transform HR data into meaningful insights with AI-powered analytics. AIRA helps HR teams analyze workforce data, identify key trends, and support faster, data-driven decision-making.

Seamless Integration with Your HR Ecosystem

COACH-Logo

COACH
Core HR

LINE OA

LINE OA

Microsoft365-Logo

Microsoft 365

Google_Calendar-Logo

Google
Calendar

Microsoft_Office_Teams-Logo

Microsoft
Teams

zoom-logo

Zoom

API-Logo

SSO/API

Connect COACH HCM with the tools your organization already uses, including Microsoft 365, Google Workspace, Microsoft Teams, Zoom, LINE OA, SSO, and REST APIs for a more connected HR experience.

COACH HCM helps organizations protect sensitive HR and employee data with enterprise-grade security, access control, encryption, audit logs, and security monitoring.

Enterprise-Grade Security for HR Data

มาตรฐาน ISO/IEC 27001 สำหรับการบริหารจัดการความมั่นคงปลอดภัยของข้อมูล

ISO/IEC
27001

Access Control

ISO/IEC
27701

ระบบรองรับการปฏิบัติตามกฎหมาย PDPA

PDPA

การเข้ารหัสข้อมูลเพื่อปกป้องข้อมูลสำคัญขององค์กร

Data Encryption

ระบบควบคุมสิทธิ์การเข้าถึงข้อมูลตามบทบาทผู้ใช้งาน

Access Control

Audit-Log

Audit
Log

ระบบตรวจสอบและเฝ้าระวังความปลอดภัยของระบบอย่างต่อเนื่อง

Security
Monitoring

Trusted by Leading Organizations

Ready to Transform HR with AI-Powered HR?

Discover how AIRA can help your HR team reduce repetitive tasks, gain actionable insights, and make faster, more informed decisions with AI.

What is AI for HR and how does it help HR teams?

AI for HR refers to the use of artificial intelligence to improve human resource processes such as recruitment, HR analytics, performance management, and employee development. It helps reduce repetitive tasks, improve efficiency, and support better HR decision-making.

AIRA is an AI assistant for HR that supports multiple HR processes, including Recruitment, Resume Parsing, Candidate Matching, Performance, HR Analytics, employee development planning, and organizational knowledge search.

AI can summarize and analyze employee performance data, helping HR and managers identify strengths and development opportunities. It can also recommend Individual Development Plans (IDPs) tailored to each employee.

An Applicant Tracking System (ATS) is a recruitment system that manages the entire hiring process, from job requisitions and job postings to applications, resume screening, interviews, candidate tracking, and job offers. It helps HR and recruitment teams work faster, stay organized, and reduce administrative tasks.

An ATS helps streamline recruitment by bringing key hiring activities into one system, including automated resume screening, Candidate Pipeline management, interview scheduling, and recruitment analytics. This helps HR teams make faster and more informed hiring decisions.

AI Resume Parsing uses artificial intelligence to read, analyze, and extract key information from resumes, such as candidate details, work experience, skills, education, and qualifications. The information can then be automatically structured within the ATS, reducing manual data entry and errors.

AI Candidate Matching compares candidate qualifications with job requirements, including skills, experience, education, and other relevant criteria. It generates a Matching Score to help recruiters identify suitable candidates faster and more efficiently.

An ATS should support the appropriate management of personal data in accordance with PDPA requirements through controls such as Access Control, Data Encryption, Audit Logs, and other data security measures to help organizations manage candidate information appropriately.

An ATS can support organizations of various sizes, from SMEs to large enterprises, particularly those with ongoing recruitment needs, multiple job openings or locations, high application volumes, or a need to improve recruitment efficiency.

Yes. An ATS can integrate with HRM (Human Resource Management) and HRD (Human Resource Development) systems to transfer hired candidate data into employee processes, from onboarding and employee data management to performance management and employee development. This creates a connected HR experience throughout the Employee Lifecycle.